To all Startups/Business owners,
When you hire a Digital Marketer/Agency for the first time, please make sure that you understand the process and Algorithm first. Understand the following points (Hand-picked);
1- What exactly do you need and how much will you spend?
2- What is the process?
3- How do Social Media Ads work?
4- How do Google Ads work?
5- What is the role of a Website and its SEO?
6- How to get organic growth and paid growth?
7- Which forums are best for your business’s visibility?
8- Do you have enough resources to mature/handle/follow up leads?
9- Do you have technical equipment for the digital assets or the agency is going to provide you?
10- And the list goes on…
If you don’t have answers/clarity on the above-mentioned points (randomly picked), then you shouldn’t be expecting results from the Digital Marketer/Agency because it surely will collapse. You will either end up in signing the MOU with one month’s retainer payment and then stop payments for the second month as you will not be getting desired business leads/sales or you might lose interest in the campaign designed for your business. Or you might consider that the person was not capable!
The ideal scenario is that you must learn about Digital Marketing yourself from YouTube/blogs so that you know what exactly are you paying for. Secondly, this research would help you in getting the right person/agency for your business. Thirdly, you will be able to keep an eye on respective Analytics. Finally, you will be able to realize that this is not a Quick shot where you will start getting business from the very next day when you start working with the Agency/Digital Marketer. The process and algorithm take time.
1- If the marketer is saying you to build first organically and then start spending at a later stage, Hire him!
2- If the marketer is trying to educate you by explaining the step-by-step process/reverse Engineering, Hire Him!
3- If the marketer is passionate about getting more data from you rather than using his own designs/Templates/assets, Hire him!
4- If the marketer is talking about realistic timelines and not magical numbers, Hire Him!
5- If the marketer is showing commitment by spending time on research and sharing updates (instead of using templates), Hire him!
6- If the marketer is always on top of things and has a strong follow-up, Hire him!
7- And the list goes on…
Don’t get fooled just because you don’t have enough research. The dynamics are changing and we need to change ourselves too! Try to avoid old patterns and start thinking out of the box but with Logic.
Finally, Digital Marketing is now the need of the hour. You can’t deny the power of Digital marketing and its effectiveness.
If you want to know more, Google it. Please don’t reach out to me! There is a lot of information on the internet and this would improve your research skills as well!
Happy Reading!
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