Business innovation refers to the process of introducing new ideas, methods, products, or services to improve an organization's performance, competitiveness, and value creation for customers. It involves transforming creative ideas into solutions that drive business growth, improve efficiency, and meet customer needs. Business innovation is about creating and implementing novel approaches to improve an organization's operations, products, services, and overall value propositionThe goal of business innovation is to enhance sales performance, increase competitiveness, and create more value for customers.